Day & Night Duo
First Month of Bedtime on Us!
Buy Multivitamin, get Bedtime FREE
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Renews monthly at full price
What's in
the Bundle?
Two products built for kids.
One unbeatable price.
Kids Daily Multivitamin
Chewable Multivitamin with 15+ essential vitamins & minerals to support immunity, growth, & development among kids.
Growth and development
Immune support
Focus and concentration
Energy and cell growth
Bedtime Essentials
A non-habit forming nightly chewable to help kids relax before bed and wake up rejuvenated and refreshed. Supports calm, focus and brain health, and more. No melatonin or added sugar.
Brain Health
Melatonin-Free Sleep Support
Relaxation & Stress
Focus and Calm
Recommended by the Best
"So many vitamins are loaded with excess sugar and junk. Hiya is really clean."
Dr. Mark Hyman, M.D.
New York Times Best Selling Author
Host of The Doctor’s Farmacy podcast
Founder, Cleveland Clinic Center for Functional Medicine
"Hiya checks the boxes: evidence-based nutrients, zero junk, and designed with real child health in mind."
Dr. Joel Warsh
MD, MScPediatrican
Board-Certified Pediatrician
Author & Parenting Health Expert
Specialist in Holistic Pediatric Care
"Hiya gives my patients the nutrients they need without the sugary junk."
Dr. Monica Madan
Board-Certified Pediatric Gastroenterologist
Children’s Digestive Health Expert
Specialist in Pediatric Nutrition
The Dream Team
Nutrition by day. Rest by night. The complete routine your kid deserves.
Kid's Daily Multivitamin handles the day — 15+ essential vitamins and minerals, made with real organic fruits and vegetables, to support immunity, growth, and development from morning on.
Bedtime Essentials handles the night — a melatonin-free calming chewable with L-theanine and B6 that helps kids wind down naturally, so they fall asleep easier and wake up ready to go.
Together, they cover everything. One habit in the morning. One at night. That's it.
4.9 stars
Loved by Parents & Kids
Testimonials featured in videos or other promotional materials may include individuals who have received compensation, free product, or other incentives.
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4.9 stars
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We Created Hiya for our Own Kids
Hiya started with two dads who wanted better for their families. After discovering that many children’s vitamins were more like candy than nutrition, they created a daily essential built around clean ingredients, transparency, and the kind of quality they’d trust for their own kids.
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Let's Answer
Some Questions
If there’s no added sugar, how does your vitamin taste so sweet?
Instead of including added sugar, our vitamins are sweetened with monk fruit extract — a super-fruit that is sweeter and tastier than sugar for a taste kids love. Each vitamin also includes a touch of mannitol — a sweetener found in strawberries and pumpkins and often recommended by dentists.
Why is your vitamin a chewable, not a gummy?
Some gummy vitamins can be filled with pork-based additives and hard-to-pronounce ingredients, and many contain ingredients that are generally known to contribute to poor oral health. For parents concerned about keeping their kids strong and healthy, many leading experts we spoke to prefer a chewable delivery method.
Why can so many kids benefit from your Bedtime Essentials?
Kids today are often overstimulated – whether due to excess screen time, processed food, social media, lack of outside play, and more. The result is unfortunately many kids have a difficult time winding down both their body and their mind, which can translate to general unease, restless sleep, and sub-optimal development. While the nutrients we select are not the only way to relax and restore, they can be a key component for all types of kids.
What ingredients do you include in your Bedtime Essentials?
Our Bedtime Essentials include a blend of vitamins and minerals known to support a variety of nighttime functions. For example, L-theanine is an amino acid known to support calm and relaxation while b6 is a key vitamin known to support brain restoration in kids. As with our other products, as experts learn more about what exactly takes place during relaxation and wind down, our formulations will always take the latest science into account.