No sugar. No dyes.One very pink bottle.
15 essential vitamins and minerals in one daily chewable, sweetened with monk fruit instead of sugar — in a refillable glass bottle your kid gets to decorate themselves.
★★★★★ 4.9 from 6,988 Hiya reviews
$15.00 today, then $30.00 every month. Free shipping. Cancel anytime.
Same vitamin inside every bottle
Our Kids Daily Multivitamin, formulated by pediatricians. The bottle is the part your kid cares about.
Kids don't read labels. They pick a bottle.
Which is the whole reason most kids' vitamins are candy in disguise — sugar is the easiest way to make a kid want one. We went the other way: zero added sugar in the tablet, and a bottle they actually want on the counter.
“She didn't like these a year ago but once she saw the hot pink container she was willing to try it again and now she likes it.”
kelsey c. · Verified buyer
“She is obsessed with the Barbie bottle that it came in. It's good to know that my toddler is taking something that has good ingredients in it and no sugar.”
Johnniece D. · Verified buyer
“My child is absolutely obsessed & giddy to take his barbie vitamins every day. So in love with the design & personalization. 10/10”
britney l. · Verified buyer
Reviews are from verified Hiya customers and reflect their own experience. Results vary.
What's actually in the jar
15 essential vitamins and minerals known to support immunity, growth, and development*
Sweetened with monk fruit (not sugar) for a taste kids love
Formulated by pediatricians
A blend of 12 organic fruits and vegetables, in one chewable a day
Third-party tested for heavy metals, microbials and other contaminants
Recommended for kids 2+
Free of milk, soy, eggs, shellfish, fish, tree nuts (except coconut oil powder), wheat and all peanuts. Made in a peanut-free facility.
Why we never made a gummy
Some gummy vitamins can be filled with pork-based additives and hard-to-pronounce ingredients, and many contain ingredients that are generally known to contribute to poor oral health.
A typical kids' gummy vitamin compared with Hiya's chewable.
| Typical gummy | Hiya | |
|---|---|---|
| Added sugar | Up to 5g | 0g |
| How many a day | Up to 4–5 | 1 |
| Teeth | Can contribute to cavities, sticks to teeth | Chewable tablet, dentist-friendly |
| Gelatin | Can include pork-based gelatin | No gelatin |
| Nutrient stability | Notoriously unstable | 15 essential vitamins & minerals |
| Fruit & veg | – | Blend of 12 organic fruits & vegetables |
“My daughter tried a couple different gummy vitamins brands and would stop taking them after a couple of days so we tried Hiya. She now wakes up excited every morning to eat a vitamin and loves ALL of the flavors.”
Caitlin P. · Verified buyer
Month one is the bottle. After that it's a pouch.
Your first delivery is a 30-day supply of fresh vitamins, the refillable glass bottle and a sticker pack to personalize it. Every 30 days after, a recyclable refill pouch arrives on a pediatrician-recommended schedule — so the bottle stays and the packaging doesn't pile up.
Pause, skip, change your delivery date or cancel anytime from “Manage Subscription” in your account, or email support@hiyahealth.com. Need a new bottle? We'll send one for any reason, always on us.
Start the morning routine
$15.00 today, then $30.00 every month. Free shipping. Cancel anytime.Let them pick
Same Kids Daily Multivitamin inside, same price, same 50% off your first month. If you've got one of each at home, add both — the second one is a separate bottle on the same monthly schedule.
Barbie
$15.00 first month · $30.00
Hot Wheels
$15.00 first month · $30.00
4.9 from 6,988 reviews
What parents say about this bottle
★★★★★
“Great multivitamin and my kids love how they taste. They even ask if they could take their ‘Barbie girl’ vitamins every morning.”
Ericka A. · Verified buyer
★★★★★
“My daughter loves the pink box and she used the stickers to print her name, how cool”
Neha S. · Verified buyer
★★★★★
“My 4 year old loves these hiya vitamins and really enjoys putting stickers on the container!”
Bethany K. · Verified buyer
★★★★★
“My daughter is all about pink, girly, stickers, and emphasizing ‘strong’. Encourages her to chew it throughly and ask for it daily. Loved the fact that it's gluten and dairy free also no sugar.”
Marlynn V. · Verified buyer
★★★★★
“Our 4yr old has no issues with these and we love the clean ingredients. The fun bottles are great and love the reusable function!”
Max O. · Verified buyer
★★★★★
“Great product, and fun, engaging bottle. My daughter looks forward to taking her vitamin everyday!”
Vanessa Z. · Verified buyer
Reviews are from verified Hiya customers and reflect their own experience. Results vary. Rating covers all Hiya products.
We want you to ask questions!
Seriously. Our team of vitamin experts and scientists has answers.
Is the Barbie one a different vitamin?
No. It's our Kids Daily Multivitamin — the same formula, the same 15 essential vitamins and minerals, the same price. The bottle is the difference.
If there's no sugar, how does it taste sweet?
Instead of added sugar, our vitamins are sweetened with monk fruit extract — a super-fruit that is sweeter and tastier than sugar for a taste kids love. Each vitamin also includes a touch of mannitol, a sweetener found in strawberries and pumpkins and often recommended by dentists.
What ages is it for?
Designed for boys and girls ages 2+. For children 3 and under, parental supervision is recommended to ensure thorough chewing. Please always consult your pediatrician.
So my child only needs one a day?
Yes. While some gummy brands require four or five gummies per day, Hiya is designed for full-body nourishment in just one chewable — with a meal, or with or without food.
Are your vitamins third-party tested?
Yes — tested for heavy metals, microbials and other contaminants, and certified by Clean Label Project. Third-party testing isn't an express requirement in the supplement industry, but we go above and beyond in order to put safety first.
How does the subscription work?
Your first month you receive a 30-day supply of fresh vitamins and a reusable glass bottle meant to be personalized with stickers. Each month after that you receive a recyclable refill pouch. Free and easy cancellation, and you control your delivery date. No contract and no hidden fees.
What if we want a new bottle?
Just let us know. It's always been our policy that we'll send you a new bottle for any reason — always on us. Please remember your bottle is not a toy.
Put a better bottle on the counter
One chewable a day, zero added sugar, and a jar your kid will want to decorate. Also in Hot Wheels.
Every child is different, and we always recommend checking in with your pediatrician before introducing any new supplement.
HOT WHEELS and BARBIE are trademarks owned by Mattel. ©Mattel.