It's not melatonin overload: I was worried about pumping my kids full of melatonin every night. Hiya has just the right amount of calming nutrients they actually can benefit from. Things like magnesium, L-theanine, GABA, calcium, chamomile and Vitamin B6. I can actually understand what's in it, and it doesn't feel like I'm just drugging them to sleep.
They actually work without making them groggy: My kids wake up at 6:30 AM for school, and they're actually... awake? Alert? Like actual humans? The vivid dreams and grogginess that came with the melatonin gummies we tried before isn't there.
No battles: All three kids take them willingly. WILLINGLY. My preschooler asks for her "sleepy vitamin." I didn't have to bribe anyone.
Consistency: We're three months in now (yes, we're deep into fall and I'm already stressed about Christmas chaos), and it's still working. I was worried they'd stop being effective, but nope.
Pediatrician-approved ingredients: As a mom who reads every label and Googles every ingredient, I appreciate that Hiya is transparent about what's in these and that they're formulated by actual pediatricians. No sketchy additives, no artificial dyes, no corn syrup. They also third-party test every batch which is above and beyond most supplement brands.