Our vitamin is designed for boys and girls starting at age 2 through mid-teens. Since safety is a top priority, for kids 3 and under, we ask that parents use their best judgment to make sure their kids are supervised and can chew thoroughly. Please consult a pediatrician where appropriate.

Our vitamins are manufactured right here in the USA with best-in-class ingredients sourced globally and individually selected for optimal absorption. Our manufacturing facility is cGMP-compliant and certified for the highest standards to ensure quality, processing, handling, and labeling.

Yes — Hiya does not contain milk, soy, eggs, crustacean shellfish, fish, tree nuts (besides coconut oil powder), or wheat, and our facility is entirely peanut free. For additional allergens, we follow extremely rigorous cleaning routines designed to eliminate any risk of cross-contamination. These routines are part of our total commitment to good manufacturing practices (GMPs), all of which have been independently certified by leading quality organizations such as NSF.

Yes — experts suggest that boys and girls have similar nutritional needs throughout childhood and through their mid-teens. Please consult your pediatrician where appropriate.

As parents ourselves, we know parents have enough to worry about let alone worrying about their daily vitamin order. That's why we created an easy-to-start, easy-to-cancel subscription for all orders. Your first month you receive a 30-day supply of fresh vitamins and a refillable glass bottle meant to be personalized with stickers. Each month thereafter you receive a refill pouch to fill up your bottle with fresh vitamins. The monthly experience is delivered automatically on a pediatrician-approved 30-day schedule to help teach your children healthy habits and care for the environment.