Essential super nutrients for kids

Many children's vitamins include added sugars, dyes, and gummy additives. So instead, we made Hiya.

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For Kids 2+ | Delivered Fresh Monthly

Reimagining the daily children's vitamin

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DESIGNED FOR LIFELONG HEALTH*

Our pediatricians studied diets & genetics to include what's ideal for kids of all ages.

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SIMPLIFIED TO THE ESSENTIALS

Supercharged with 15 essential vitamins -- with no added sugar and no gummy additives.

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VITAMINS MADE FUN

Includes refillable bottle and sticker pack so kids can personalize their bottle.

50% OFF YOUR FIRST ORDER!

Our Kids Products

4000+ Reviews

Goodbye
sugar monsters

As a precaution, millions of parents give their kids vitamins. But look closely and you’ll see these vitamins are often filled with added sugar, unnecessary dyes, and gummy additives not ideal for growing bodies.

See the Difference

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What the experts are saying

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“So many vitamins are loaded with excess sugar and gummy additives. Hiya is really clean.”

Dr. Mark Hyman

New York Times Best Selling Author
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“Hiya gives my patients the nutrients they need without the sugary junk.”

Dr. Monica Madan

Beverly Hills Pediatric Specialist
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“I recommend Hiya over sugar-filled gummies to all the patients in my office.”

Dr. Jonathan Snow

Pediatric Dentist
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Why Kids Need Hiya

Many children’s vitamins are based on nutritional guidelines from the 1980s, when many experts had a radically different view about children’s health.

Learn More

Created by Dads,
Backed by Science.

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As new dads, we were surprised when we learned more details about gummy vitamins. That's why we created a better type of vitamin -- to create a healthier world for our kids and yours.

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Kids nutrition
made easy

Get full-body nourishment delivered monthly to your door for $1/day

Get Hiya