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The typical children’s vitamin is basically candy in disguise — filled with two teaspoons of sugar, artificial ingredients tough to pronounce, and other gummy junk additives that can cause cavities and more.
The ironic result is at an age when kids need nourishment more than ever, we’ve been training their bodies and brains to be addicted to sugar and other junk. Make no mistake that sugar addiction is our generation’s smoking.
So unable to find a vitamin that wasn’t basically candy, we got to work. We spent three years curating top pediatricians, nutritionists, scientists, and parents to formulate a super-powered chewable made with organic fruits and vegetables. The result is Hiya — a daily children’s vitamin that’s stronger, cleaner, and tastier — and always with zero added sugar and zero gummy junk — so you can be confident your kids are getting the full-body nourishment they need to grow into healthy adults.