Only the best ingredients

Instead of added sugar, chemicals, and
preservatives, our vitamins only have
what kids need -- without all that junk.

Made with fruits
& veggies

We take 12 organic fruits and veggies and
15 essential vitamins and minerals and blend
them into one super-powered chewable to help
fill in common nutritional gaps.

We take 12 organic fruits and veggies and 15 essential vitamins and minerals and blend them into one super-powered chewable to help fill in common nutritional gaps.

Naturally
Sweetened

Each chewable is naturally sweetened with monk fruit (a super fruit that gets its powerful sweetness from its unique antioxidants) and a touch of mannitol, an all-natural sweetener found in fruits and vegetables and suggested by dentists in their fight against tooth decay.

Each chewable is naturally sweetened with monk fruit (a super fruit that gets its powerful sweetness from its unique antioxidants) and a touch of mannitol, an all-natural sweetener found in fruits and vegetables and suggested by dentists in their fight against tooth decay.

15 essentials

See what we’ve included and why:

Vitamin A
Found in: Kale, carrots, squash

Form: Beta-Carotene & Retinol Palmitate
Amount: 360 mcg
Benefits: Vitamin A has been shown to provide immunity support and healthy eyes and cells.*
Our pediatricians say: We use two types of Vitamin A because there are two important forms. So we give you both.

Vitamin C
Found in: Oranges, peppers, strawberries

Form: Ascorbic acid
Amount: 40 mcg
Benefits: Vitamin C has been shown to support the immune system.*
Our pediatricians say: Kids can’t produce vitamin C on their own, so they depend on outside sources. While the science is mixed, some pediatricians suggest Vitamin C may help the duration of the common cold and similar viral infections.*

Vitamin D
Found in: Mushrooms, egg yolks, fish

Form: Cholecalciferol
Amount: 25 mcg
Benefits: Vitamin D has been shown to support the immune system and bone development.*
Our pediatricians say: According to recent studies, more than 40% of kids are deficient in Vitamin D. Those most at risk include picky eaters, kids living with obesity, or kids in cold climates.*
Why this amount: We include more than the recommended daily dosage since vitamin D deficiency is the most common deficiency among kids, especially among picky eaters.*

Vitamin E
Found in: Avocado, spinach, almonds

Form: D-Alpha Tocopherol
Amount: 3.5 mcg
Benefits: Vitamin E has been shown to support eyesight, the heart, and the immune system.*
Our pediatricians say: Most foods don’t list Vitamin E, so it’s tough to know if you’re getting enough, which is why a multivitamin may be helpful to fill in the gaps.

Thiamin (B1)
Found in: Seaweed, grains, legumes

Form: Thiamin mononitrate
Amount: 0.5 mcg
Benefits: Vitamin B1 has been shown to support concentration, sleep, and general mood.*
Our pediatricians say: If your child's diet is high in processed foods like pizza and cereals (aren't they all...), then Thiamin may be especially important.

Riboflavin
Found in: Spinach, banana, asparagus

Form: Natural
Amount: 0.6 mcg
Benefits: Riboflavin has been shown to support eyesight, energy, and cell growth.*
Our pediatricians say: Since riboflavin is water soluble, kids bodies will simply remove any excess they don't use.

Folate (B9)
Found in: Broccoli, brussel sprouts, avocado

Form: 5-methyltetrahydrofolic (5-MTHF), glucosamine salt
Amount: 300 mcg
Benefits: Vitamin B9 has been shown to support energy and cellular growth.*
Our pediatricians say: Unmetabolized folic acid (not what we use!) can remain in your body for a long time which is one of many reasons we avoid It.*
Why this form: We use the natural form of folate instead of the synthetic folic acid, which is most typically found in breakfast cereals and unfortunately many prominent children's vitamins (bleh!).

Vitamin B12
Found in: Bananas, liver, cow’s milk

Form: Methylcobalamin Amount: 2 mcg
Benefits: Vitamin B12 has been shown to support sleep.*
Our pediatricians say: B12 deficiency is thought to present itself with many non-specific symptoms,* yet many children’s vitamins mistakenly leave out b12 -- though not us!
Why this form: While cyanocobalamin is more common, that form is also synthetic and contains a cyanide molecule, which might be risky for kids. That's why we made the switch to methylcobalamin -- the naturally-occurring form that easiest on kids and good for parents looking for peace of mind.

Biotin (B7)
Found in: Cauliflower, mushrooms, avocado

Form: Natural
Amount: 25 mcg
Benefits: Vitamin B7 has been shown to supports cellular growth and healthy skin.*
Our pediatricians say: B7 is water-soluble, meaning kid's bodies will simply eliminate any excess.*

Pantothenic Acid (B5)
Found in: Plants

Form: Natural
Amount: 2.5 mg
Benefits: Vitamin B5 has been shown to support energy, sleep, and focus.*
Our pediatricians say: Of the b vitamins we include, b5 is often overlooked -- yet it's what helps kids sleep and supports their mood*...and let's be honest --none of us want cranky kids who wake up in the middle of the night...

Calcium
Found in: Broccoli, collared greens, kale

Form: Calcium carbonate
Amount: 20 mcg (just a touch)
Benefits: Calcium has been shown to support bones and development.*
Our pediatricians say: Kids don't naturally produce calcium, and most kids do not get the calcium they need from foods alone, often causing their bodies to start “borrowing” calcium from their bones...eeeek.

Iodine
Found in: Kelp, eggs

Form: Potassium Iodide
Amount: 50 mcg
Benefits: Iodine has been shown to support thyroid function.*
Our pediatricians say: Iodine is often overlooked among many children's vitamins despite iodine being an essential mineral.

Zinc
Found in: Beans, meat, poultry

Form: Zincas Citrate
Amount: 3 mg
Benefits: Zinc has been shown to support the immune system and help with infections, nicks, and cuts.*
Our pediatricians say: Zinc is a super mineral which becomes extra important when you see what some kids are willing to eat and touch. :)

Selenium
Found in: Tuna, mushrooms

Form: Selenomethionine
Amount: 15 mcg
Benefits: Selenium has been shown to support sleep, mood, and inflammation.*
Our pediatricians say: Selenium is an essential mineral that little bodies can't make on their own, yet most vitamins leave it out...not us...

Manganese
Found in: Tofu, potatoes, chickpeas

Form: Manganese citrate
Amount: 1.5 mcg
Benefits: Manganese has been shown to provide support for inflammation and metabolism.*
Our pediatricians say: Manganese (not to be confused with magnesium) is often overlooked in kids yet shouldn't be.

Selenium
Found in: Healthy fruits and veggies

Our multivitamin includes a blend of 12 organic fruits and veggies, including: organic apple, organic beet, organic broccoli, organic carrot, organic green cabbage, organic kale, organic parsley, organic spinach, organic blueberry, organic raspberry, organic strawberry, and organic tomato.
Our additional ingredients include: monk fruit extract, mannitol, coconut oil powder, plant cellulose, vegetable fatty acids (non-GMO), natural strawberry flavor, beet root (for color), and organic rice extracts.
The purpose of these ingredients is to sweeten our vitamins without any added sugar, to help bind our vitamins in a sustainable way, and to add color without any artificial dyes.

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