Only the best ingredients

Instead of added sugar, artificial dyes, and gummy fillers, our vitamins focus on what kids need — without all the extras.


Made with Honest Ingredients

We take 15 essential vitamins and minerals and a blend of 12 fruits and veggies and turn them into into one daily chewable to help fill in common nutritional gaps.


No Added Sugar

Instead of added sugar, our sweetener blend includes monk fruit extract, a tropical melon 100 times sweeter than sugar, and mannitol, a sweetener found in strawberries and pumpkins. Children’s vitamins no longer need added sugar to taste great.

15 essentials

See what we’ve included and why:

Form: Beta-Carotene & Retinol Palmitate

Amount: 360 mcg

Benefits: Vitamin A has been shown to provide immunity support and healthy eyes and cells.*

Our pediatricians say: We use two types of Vitamin A because there are two important forms. So we give you both.

Form: Calcium ascorbate & acerola fruit

Amount: 40 mg

Benefits: Vitamin C has been shown to support the immune system.*

Our pediatricians say: Kids can’t produce vitamin C on their own, so they depend on outside sources. While many vitamins include ascorbic acid, we don’t. Instead we now include a combination of two distinct forms – both known to support a variety of health benefits.*

Form: Vegan Cholecalciferol

Amount: 25 mcg

Benefits: Vitamin D has been shown to support the immune system and bone development.*

Our pediatricians say: According to recent studies, more than 40% of kids are deficient in Vitamin D. Those most at risk include picky eaters, kids living with obesity, or kids in cold climates.*

Why this amount: We include more than the recommended daily dosage since vitamin D deficiency is the most common deficiency among kids, especially among picky eaters.*

Form: D-Alpha Tocopherol

Amount: 3.5 mcg

Benefits: Vitamin E has been shown to support eyesight, the heart, and the immune system.*

Our pediatricians say: Most foods don’t list Vitamin E, so it’s tough to know if you’re getting enough, which is why a multivitamin may be helpful to fill in the gaps.

Form: Thiamin mononitrate & organic quinoa sprouts

Amount: 0.5 mcg

Benefits: Vitamin B1 has been shown to support concentration, sleep, and general mood.*

Our pediatricians say: If your child's diet is high in processed foods like pizza and cereals (aren't they all...), then Thiamin may be especially important.

Form: Natural & organic quinoa sprouts

Amount: 0.6 mcg

Benefits: Riboflavin has been shown to support eyesight, energy, and cell growth.*

Our pediatricians say: Since riboflavin is water soluble, kids bodies will simply remove any excess they don't use.

Form: 5-methyltetrahydrofolic (5-MTHF) & organic quinoa sprouts

Amount: 200 mcg

Benefits: Vitamin B9 has been shown to support energy and cellular growth.*

Our pediatricians say: Unmetabolized folic acid (not what we use!) can remain in your body for a long time which is one of many reasons we avoid It.*

Why this form: We use the natural form of folate instead of the synthetic folic acid, which is most typically found in breakfast cereals and unfortunately many prominent children's vitamins (bleh!).

Form: Methylcobalamin & organic quinoa sprouts

Amount: 2 mcg

Benefits: Vitamin B12 has been shown to support sleep.*

Our pediatricians say: B12 deficiency is thought to present itself with many non-specific symptoms,* yet many children’s vitamins mistakenly leave out b12 -- though not us!

Why this form: While cyanocobalamin is more common, that form is also synthetic and contains a cyanide molecule, which might be risky for kids. That's why we made the switch to methylcobalamin -- the naturally-occurring form that easiest on kids and good for parents looking for peace of mind.

Form: Natural & organic quinoa sprouts

Amount: 25 mcg

Benefits: Vitamin B7 has been shown to supports cellular growth and healthy skin.*

Our pediatricians say: B7 is water-soluble, meaning kid's bodies will simply eliminate any excess.*

Form: Natural & organic quinoa sprouts

Amount: 2.5 mg

Benefits: Vitamin B5 has been shown to support energy, sleep, and focus.*

Our pediatricians say: Of the b vitamins we include, b5 is often overlooked -- yet it's what helps kids sleep and supports their mood*...and let's be honest --none of us want cranky kids who wake up in the middle of the night...

Form: Calcium carbonate

Amount: 20 mcg (just a touch)

Benefits: Calcium has been shown to support bones and development.*

Our pediatricians say: Kids don't naturally produce calcium, and most kids do not get the calcium they need from foods alone, often causing their bodies to start “borrowing” calcium from their bones...eeeek.

Form: Potassium Iodide

Amount: 50 mcg

Benefits: Iodine has been shown to support thyroid function.*

Our pediatricians say: Iodine is often overlooked among many children's vitamins despite iodine being an essential mineral.

Form: Zincas Citrate

Amount: 3 mg

Benefits: Zinc has been shown to support the immune system and help with infections, nicks, and cuts.*

Our pediatricians say: Zinc is a super mineral which becomes extra important when you see what some kids are willing to eat and touch. :)

Form: Selenomethionine

Amount: 15 mcg

Benefits: Selenium has been shown to support sleep, mood, and inflammation.*

Our pediatricians say: Selenium is an essential mineral that little bodies can't make on their own, yet most vitamins leave it out...not us...

Form: Manganese citrate

Amount: 1.5 mcg

Benefits: Manganese has been shown to provide support for inflammation and metabolism.*

Our pediatricians say: Manganese (not to be confused with magnesium) is often overlooked in kids yet shouldn't be.

Form: Menaquinone-7

Amount: 8 mcg

Benefits: Vitamin K is known to support blood clotting and bone health.*

Our pediatricians say: Vitamin D is one of the most common deficiencies among kids, yet studies now show the important relationship between Vitamin K and Vitamin D, which is why we include Vitamin K when many vitamins don’t.

Our multivitamin includes a blend of organic fruits and veggies, including: organic apple, organic beet, organic broccoli, organic carrot, organic green cabbage, organic kale, organic parsley, organic spinach, organic blueberry, organic raspberry, organic strawberry, and organic tomato.

Our additional ingredients include: sweetener blend (mannitol, monk fruit extract), plant cellulose blend (hydroxypropyl, microcrystalline), coconut oil powder, vegetable magnesium stearate and stearic acid, natural flavors and color (beet root, turmeric, spirulina), malic acid, and organic rice extracts.

The purpose of these ingredients and why we include them alongside our fruit and veggie blend is to sweeten our vitamins without any added sugar, to help bind our vitamins naturally, and to add color.

Or to put it another way, we have no citric acid. No pork-based gelatin. No gluten. No animal products. No yeast. No added sugar. No soy. No dairy. No artificial sweeteners. No waxes. No gummy additives. 🙂

And as nutrition evolves, we will continue improving to make sure you always have the healthiest children’s products we can possibly make. Thanks for trusting us with your children’s health.

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