Ingredients

Instead of sugar, chemicals, and preservatives, our vitamins have only what kids need and nothing more.

Instead of added sugar, dyes, and preservatives,

our vitamins only have what kids need -- without all that junk.

Made with fruits & veggies

We take 12 organic fruits and veggies and 15 essential vitamins and minerals and blend them into one super-powered chewable to help fill in common nutritional gaps.

We take 12 organic fruits and veggies and 15 essential vitamins and minerals and blend them into one super-powered chewable to help fill in common nutritional gaps.

Naturally sweetened

Each chewable is naturally sweetened with monk fruit (a super fruit that gets its powerful sweetness from its unique antioxidants) and a touch of mannitol, an all-natural sweetener found in fruits and vegetables and suggested by dentists in their fight against tooth decay.

Each chewable is naturally sweetened with monk fruit (a super fruit that gets its powerful sweetness from its unique antioxidants) and a touch of mannitol, an all-natural sweetener found in fruits and vegetables and suggested by dentists in their fight against tooth decay.

15 Essentials

See what we’ve included and why:

Vitamin A

FORM: Beta-carotene & retinol palmitate

AMOUNT: 360 mcg

BENEFITS: Vitamin A has been shown to provide immunity support and healthy eyes and cells.*

FOUND IN: Kale, carrots, squash

OUR PEDIATRICIANS SAY: We use two types of Vitamin A because there are two main forms. So we give you both.

Vitamin C

 

FORM: Ascorbic Acid

AMOUNT: 40 mcg

BENEFITS: Vitamin C has been shown to support the immune system.*

FOUND IN: Oranges, peppers, strawberries

OUR PEDIATRICIANS SAY: Kids can’t produce vitamin C on their own, so they depend on outside sources. While the science is mixed, some pediatricians suggest Vitamin C may help impact the duration of the common cold and similar viral infections.*

Vitamin D

FORM: Colecalciferol

AMOUNT: 25 mcg

BENEFITS: Vitamin D has been shown to support the immune system and bone development.*

FOUND IN: Mushrooms, Oranges, Fish

OUR PEDIATRICIANS SAY: According to the numbers, more than 40% of kids are deficient in Vitamin D.* Those most at risk include picky eaters, kids living with obesity, or kids in cold climates.

Vitamin E

FORM: D-Alpha Tocopherol

AMOUNT: 3.5 mg

BENEFITS: Vitamin E has been shown to support eyesight, the heart, and the immune system.*

FOUND IN: Avocado, spinach, almonds

OUR PEDIATRICIANS SAY: Most foods don’t list Vitamin E, so it’s tough to know if your kids are getting enough, which is why a multivitamin can be helpful.

Thiamin (B1)

FORM: Thiamin mononitrate

AMOUNT: 0.5 mg

FOUND IN: Seaweed, grains, legumes

BENEFITS: Vitamin B1 has been shown to support concentration, sleep, and mood.*

OUR PEDIATRICIANS SAY: If your child's diet is high in processed foods like pizza and cereals (aren't they all...), then Thiamin can be especially important.

Riboflavin

FORM: Natural

AMOUNT: 0.6 mcg

FOUND IN: Spinach, banana, asparagus

BENEFITS: Riboflavin has been shown to support eyesight, energy, and cell growth.*

OUR PEDIATRICIANS SAY: Since riboflavin is water-soluble, kids bodies will simply remove any excess it doesn't use.  

Folate (B9)

FORM: 5-methyltetrahydrofolic acid, glucosamine salt

AMOUNT: 300 mcg

FOUND IN: Broccoli, brussel sprouts, avocado

BENEFITS: Vitamin B9 has been shown to support energy and cellular growth.*

OUR PEDIATRICIANS SAY: Unmetabolized folic acid (not what we use!) can remain in kids bodies for a long time, which is one of several reasons we say no way.*

WHIS THIS FORM: We use the natural form of folate instead of the synthetic folic acid, which is most typically found in breakfast cereals and unfortunately many prominent children's vitamins (bleh!).

Vitamin B12

FORM: Methylcobalamin (see why!)

AMOUNT: 2 mcg

FOUND IN: Bananas, liver, cow’s milk

BENEFITS: Vitamin B12 has been shown to support the energy and sleep.*

OUR PEDIATRICIANS SAY: B12 deficiency may present itself with non-specific health symptoms difficult to figure out,* yet many children’s vitamins mistakenly leave out b12 -- though not us!

WHY THIS FORM? While cyanocobalamin is more common, that form is also synthetic and contains a cyanide molecule, which might be risky for kids. That's why we made the switch to methylcobalamin -- the naturally-occurring form that easiest on kids and good for parents looking for peace of mind.

Biotin (B7)

FORM: Natural

AMOUNT: 25 mcg

FOUND IN: Cauliflower, mushrooms, avocado

BENEFITS: Vitamin B7 has been shown to supports cellular growth and healthy skin.*

OUR PEDIATRICIANS SAY: Our levels are higher than other vitamins because B7 is water-soluble, meaning excess B7 is simply eliminated from your kid's bodies.*

Pantothenic acid (B5)

FORM: Natural

AMOUNT: 2.5 mcg

BENEFITS: Vitamin B5 has been shown to support energy, sleep, and focus.*

OUR PEDIATRICIANS SAY: Of the B vitamins we include, B5 is often overlooked -- yet it's what helps support sleep and mood*...and let's be honest...none of us want cranky kids who wake up in the middle of the night...

Calcium

FORM: Calcium carbonate

AMOUNT: 20 mcg (just a touch)

FOUND IN: Broccoli, collared greens, kale

BENEFITS: Calcium has been shown to support healthy bones and development.*

OUR PEDIATRICIANS SAY: Kids don't naturally produce calcium, and most kids do not get 100% of the calcium they need from foods alone, often causing their bodies to start “borrowing” calcium from their bones...eeeek.

Iodine

FORM: Potassium Iodide

AMOUNT: 50 mcg

FOUND IN: Kelp, eggs

BENEFITS: Iodine has been shown to support brain function.*

OUR PEDIATRICIANS SAY: Iodine is often overlooked among many children's vitamins despite iodine being an essential mineral.

Zinc

 

FORM: Zincas Citrate

AMOUNT: 3 mg

FOUND IN: Beans, meat, poultry

BENEFITS: Zinc has been shown to support the immune system and help with infections, nicks, and cuts.*

OUR PEDIATRICIANS SAY: Zinc is a super mineral that helps provide immunity support and helps with infections* during times when kids are around lots of germs, which let’s face it is pretty much all the time.

Selenium

FORM: Selenomethionine

AMOUNT: 15 mcg

FOUND IN: Tuna, mushrooms

BENEFITS: Selenium has been shown to support sleep, mood, and inflammation.*

OUR PEDIATRICIANS SAY: Selenium is an essential mineral that little bodies can't make on their own, yet most vitamins leave it out...not us...

Manganese

FORM: Manganese citrate

AMOUNT: 1.5 mcg

FOUND IN: Avocado, spinach, bananas

BENEFITS: Manganese has been shown to provide support for inflammation.*

OUR PEDIATRICIANS SAY: Manganese (not to be confused with magnesium) is an essential mineral important for growing bodies in small amounts.

15 essentials

See what we’ve included and why:

Vitamin A

FORM: Beta-Carotene & Retinol Palmitate

AMOUNT: 360 mcg

BENEFITS: Vitamin A has been shown to provide immunity support and healthy eyes and cells.*

FOUND IN: Kale, carrots, squash

OUR PEDIATRICIANS SAY: We use two types of Vitamin A because there are two important forms. So we give you both.

Vitamin C

FORM: Ascorbic acid

AMOUNT: 40 mcg

BENEFITS: Vitamin C has been shown to support the immune system.*

FOUND IN: Oranges, peppers, strawberries

OUR PEDIATRICIANS SAY: Kids can’t produce vitamin C on their own, so they depend on outside sources. While the science is mixed, some pediatricians suggest Vitamin C may help the duration of the common cold and similar viral infections.*

Vitamin D

FORM: Cholecalciferol

AMOUNT: 25 mcg

BENEFITS: Vitamin D has been shown to support the immune system and bone development.*

FOUND IN: Mushrooms, egg yolks, fish

OUR PEDIATRICIANS SAY: According to recent studies, more than 40% of kids are deficient in Vitamin D. Those most at risk include picky eaters, kids living with obesity, or kids in cold climates.*

WHY THIS AMOUNT: We include more than the recommended daily dosage since vitamin D deficiency is the most common deficiency among kids, especially among picky eaters.*

Vitamin E

AFORM: D-Alpha Tocopherol

AMOUNT: 3.5 mg

BENEFITS: Vitamin E has been shown to support eyesight, the heart, and the immune system.*

FOUND IN: Avocado, spinach, almonds

OUR PEDIATRICIANS SAY: Most foods don’t list Vitamin E, so it’s tough to know if you’re getting enough, which is why a multivitamin may be helpful to fill in the gaps.

Thiamin (B1)

FORM: Thiamin mononitrate

AMOUNT: 0.5 mg

FOUND IN: Seaweed, grains, legumes

BENEFITS: Vitamin B1 has been shown to support concentration, sleep, and general mood.*

OUR PEDIATRICIANS SAY: if your child's diet is high in processed foods like pizza and cereals (aren't they all...), then Thiamin may be especially important.

Riboflavin

FORM: Natural

AMOUNT: 0.6 mcg

FOUND IN: Spinach, banana, asparagus

BENEFITS: Riboflavin has been shown to support eyesight, energy, and cell growth.*

OUR PEDIATRICIANS SAY: Since riboflavin is water soluble, kids bodies will simply remove any excess they don't use.

Folate (B9)

FORM: 5-methyltetrahydrofolic acid, glucosamine salt

AMOUNT: 300 mcg

FOUND IN: Broccoli, brussel sprouts, avocado

BENEFITS: Vitamin B9 has been shown to support energy and cellular growth.*

OUR PEDIATRICIANS SAY: Unmetabolized folic acid (not what we use!) can remain in your body for a long time which is one of many reasons we avoid It.*

WHY THIS FORM: We use the natural form of folate instead of the synthetic folic acid, which is most typically found in breakfast cereals and unfortunately many prominent children's vitamins (bleh!).

Vitamin B12

FORM: Methylcobalamin (just changed!)

AMOUNT: 2 mcg

FOUND IN Bananas, liver, cow’s milk

BENEFITS: Vitamin B12 has been shown to support sleep.*

OUR PEDIATRICIANS SAY: B12 deficiency is thought to present itself with many non-specific symptoms,* yet many children’s vitamins mistakenly leave out b12 -- though not us!

WHY THIS FORM: While cyanocobalamin is more common, that form is also synthetic and contains a cyanide molecule, which might be risky for kids. That's why we made the switch to methylcobalamin -- the naturally-occurring form that easiest on kids and good for parents looking for peace of mind.

Biotin (B7)

FORM: Natural

AMOUNT: 25 mcg

FOUND IN: Cauliflower, mushrooms, avocado

BENEFITS: Vitamin B7 has been shown to supports cellular growth and healthy skin.*

OUR PEDIATRICIANS SAY: B7 is water-soluble, meaning kid's bodies will simply eliminate any excess.*

Pantothenic acid (B5)

FORM: Natural

AMOUNT: 2.5 mcg

BENEFITS: Vitamin B5 has been shown to support energy, sleep, and focus.*

OUR PEDIATRICIANS SAY: Of the b vitamins we include, b5 is often overlooked -- yet it's what helps kids sleep and supports their mood*...and let's be honest --none of us want cranky kids who wake up in the middle of the night...

Calcium

FORM: Calcium carbonate

AMOUNT: 20 mcg (just a touch)

FOUND IN: Broccoli, collared greens, kale

BENEFITS: Calcium has been shown to support bones and development.*

OUR PEDIATRICIANS SAY: Kids don't naturally produce calcium, and most kids do not get the calcium they need from foods alone, often causing their bodies to start “borrowing” calcium from their bones...eeeek.

Iodine

FORM: Potassium Iodide

AMOUNT: 50 mcg

FOUND IN: Kelp, eggs

BENEFITS: Iodine has been shown to support thyroid function.*

OUR PEDIATRICIANS SAY: Iodine is often overlooked among many children's vitamins despite iodine being an essential mineral.

Zinc

FORM: Zincas Citrate

AMOUNT: 3 mg

FOUND IN: Beans, meat, poultry

BENEFITS: Zinc has been shown to support the immune system and help with infections, nicks, and cuts.*

OUR PEDIATRICIANS SAY: Zinc is a super mineral which becomes extra important when you see what some kids are willing to eat and touch. :)

Selenium

FORM: Selenomethionine

AMOUNT: 15 mcg

FOUND IN: Tuna, mushrooms

BENEFITS: Selenium has been shown to support sleep, mood, and inflammation.*

OUR PEDIATRICIANS SAY: Selenium is an essential mineral that little bodies can't make on their own, yet most vitamins leave it out...not us...

Manganese

FORM: Manganese citrate

AMOUNT: 1.5 mcg

FOUND IN: Tofu, potatoes, chickpeas

BENEFITS: Manganese has been shown to provide support for inflammation and metabolism.*

OUR PEDIATRICIANS SAY: Manganese (not to be confused with magnesium) is often overlooked in kids yet shouldn't be.

Fruits, Veggies, & More

Our multivitamin includes a blend of 12 organic fruits and veggies, including: organic apple, organic beet, organic broccoli, organic carrot, organic green cabbage, organic kale, organic parsley, organic spinach, organic blueberry, organic raspberry, organic strawberry, and organic tomato.

Our additional ingredients include: monk fruit extract, mannitol, coconut oil powder, plant cellulose, vegetable fatty acids (non-GMO), natural strawberry flavor, beet root (for color), and organic rice extracts.  

The purpose of these ingredients is to sweeten our vitamins without any added sugar, to help bind our vitamins in a sustainable way, and to add color without any artificial dyes.

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