Your kid doesn't eat perfectly.
Here's how to fill the gaps.
One chewable at breakfast. 15 essential vitamins and minerals plus a blend of 12 fruits and veggies, in about the time it takes to pour cereal.*
- No sugar, no gummy, no dyes
- One a day — not four or five
- Shows up monthly on its own
The gap
It isn't just your kid.
90%+
of children don't reach their recommended levels of fruits and vegetables.
98%
of kids already eat too much added sugar, and some children's gummies add up to 5g more.
So we made one chewable that helps fill in common nutritional gaps, without being a sugar-coated gummy. It doesn't fix dinner. It just means dinner isn't carrying the whole load.*
One chewable
What one daily vitamin takes care of
Five things you'd otherwise be tracking across a week of meals.*
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Growth and development
Vitamin D · Folate (B9) · Biotin (B7) · Riboflavin
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Immune support
Vitamin C · Vitamin D · Vitamin E · Zinc
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Focus and concentration
Thiamin (B1) · Pantothenic acid (B5)
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Energy and cell growth
Folate (B9) · Riboflavin · Pantothenic acid (B5)
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Bones, teeth and eyes
Vitamin K2 · Vitamin D · Vitamin A · Vitamin E
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Plus 12 fruits and veggies
Organic apple, beet, broccoli, carrot, cabbage, kale, parsley, spinach, blueberry, raspberry, strawberry, tomato
15 essential vitamins and minerals in total, sweetened with monk fruit instead of sugar. Formulated for ages 2 to 12.
From parents in the same boat
Mostly they say two things
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★★★★★
“My boy doesn't love a lot of foods but loves his daily vitamin! A great addition to our routine.”
Catherine C. · Verified Buyer
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★★★★★
“He's a very picky eater so I'm happy he loves these so that I have some peace of mind that he's getting everything he needs.”
Kellee M. · Verified Buyer
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★★★★★
“My kids are incredibly picky and they love hiya vitamins! They ask daily to take them and it has become a fun routine at our house.”
LeAnn W. · Verified Buyer
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★★★★★
“So easy and I feel so much better giving him these instead of gummies!!”
Kristen N. · Verified Buyer
The whole routine
Three things, none of them hard
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One chewable
With breakfast or dinner, with or without food. Some brands need four or five a day. This is one.
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They take it themselves
Four flavors, sweetened with monk fruit. It arrives with a refillable glass bottle and stickers to decorate.
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It restocks itself
A fresh refill pouch every 30 days on a pediatrician-recommended schedule. Pause, skip or cancel whenever.
Three quick ones
So my child only needs to eat one vitamin per day?
Does my child really need a daily vitamin?
When should I give my child their vitamin?
One less thing to think about tomorrow morning.
$15 for your first month, then $30 a month. Arrives with a 30-day supply, a refillable glass bottle and stickers.
Reviews are from verified Hiya customers and describe individual experiences; results vary. Testimonials may include individuals who have received compensation, free product, or other incentives.