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TrustScore 4.6 out of 5TrustScore 4.6 2,006 reviews

6 Reasons Parents Are Switching From Melatonin to Bedtime Essentials

Why kids on melatonin still end up at your door at midnight, and what parents give them instead.

Bedtime Essentials jar on a kid's nightstand at bedtime, a plain supplement bottle pushed to the back, a picture book and a bunny night light
Rated 5 out of 5 starsApr 17, 2025

She is sleeping through the night and is melatonin free!

Ray· US

If there’s a bottle of melatonin in your kitchen cabinet, you’re not alone.

46% of parents have tried it.1

When your kid is wired at 9pm and you’ve tried everything, you reach for what works.

Here’s why the parents who switched tell us they’re not going back.

01

Asleep by 8. At your door by midnight.

Melatonin tells the body it’s night.

For a lot of kids, that works at lights out. But it doesn’t settle a busy little brain, and it doesn’t keep them settled at 1am.

They’re down at 8, and by midnight there’s a small voice at your door. Now you’re both up.

Bedroom door open at night, hall light on, a stuffed bunny dropped in the doorway, clock at 2:07

★★★★★

“[...] she began waking in the middle of the night and was wide awake [...] Bedtime essentials was recommended instead and it has been a complete game changer.”

Tegan F. · mom of an 8 year old BBB review

02

Melatonin is for now and then. Bedtime is every night.

Pediatricians call melatonin a short-term fix.2

That’s the gap parents keep running into: something meant for a rough week, given every night of the year.

Bedtime Essentials is made for every night. One chewable, 30 to 60 minutes before bed, as part of the routine you already have: bath, teeth, story, Bedtime.

Bedtime Essentials jar on a kitchen shelf above the microwave, microwave clock at 7:15

★★★★★

“[...] He looks forward to taking them every night before bed! They have become an essential part of our bedtime routine!”

Andrea B. · mom of a son BBB review

03

22 of 25 melatonin gummies didn’t match their label

That’s what researchers found when they tested 25 melatonin gummies sold in the US.

That’s from a 2023 study in JAMA.3 Some gummies had less than promised, some had more than three times as much.

You did the careful thing and read the label. The label was wrong.

With Bedtime there’s no hormone dose to get right. Every batch is third-party tested in independent labs, and Bedtime earned the Clean Label Project Purity Award.

Chart: 22 of 25 melatonin gummies didn't match their label, JAMA 2023

★★★★★

“My son loves the flavor of these [...] I love that they’re natural and I know what’s in them.”

Kristen B. · mom of a picky eater Verified Buyer

04

Melatonin flips a switch. Bedtime turns the volume down.

No hormone. Four ingredients parents already reach for at bedtime:

Flat lay of the Bedtime Essentials jar beside its ingredients, tagged vitamin B6, no melatonin, L-theanine, chamomile, GABA and magnesium

★★★★★

“[...] it really helps her wind down and relax, and lets her fall asleep on her own rather than being knocked out by melatonin”

Nikki T. · mom of a daughter Verified Buyer

05

Kids like the taste, so they take it

So we made Bedtime something kids ask for.

A crunchy chewable with a zesty citrus flavor, sweetened with monk fruit. Zero added sugar.
You don’t need water or mixing, and nothing sticks to their teeth overnight.

For a lot of kids, it becomes the part of bedtime they remind you about.

Bedtime Essentials jar on a kitchen table with orange slices, a yellow cup and one chewable on a napkin

★★★★★

“[...] my little boy asks for his Hiya everyday like if it was dessert [...]”

Arizbeth J. · mom of a little boy Verified Buyer

06

Parents who switched got their evenings back.

Not always on night one. Give it a couple of weeks.

Some families see a change within a few nights. For others it takes a couple of weeks as the routine settles in. After that, parents tell us bedtime gets shorter, and they start sleeping again too.

Fridge calendar with two weeks of nights ticked off, Bedtime Essentials jar on top of the fridge

★★★★★

“It took him a couple weeks [...] and now hes getting quality sleep without melatonin.”

Dunia A. · mom of a 5 year old BBB review

Dr. Jonathan Snow

“I recommend Hiya over sugar-filled gummies to all the patients in my office.”

Dr. Jonathan Snow

Pediatric Dentist
& Hiya Ambassador

7,105 reviews for all Hiya products

Try Bedtime Essentials.

50% Off Your First Order.

Blue Hiya Bedtime Essentials jar with sleep stickers, lid off, with yellow chewables
What comes in the box: refillable glass bottle, free sticker pack and a 30-day refill pouch
Mom and smiling toddler holding the jar: backed by pediatricians, no melatonin, sugar, dyes or gummy
Hand holding the jar with a child in bed behind, next to a five-star parent review
Supplement Facts panel with zero sugar, clean, dental friendly, non-GMO, gluten and dairy free icons
Delicious taste, 0g sugar: jar and refill pouch with orange slices and chamomile
Row of colorful Hiya vitamin jars on a shelf with Clean Label badges
7,105 reviews for all Hiya products

Kids Bedtime Essentials

  • 30-Day Supply
  • Refillable Glass Bottle
  • Sticker Pack to Decorate
Select Number of Kids
Start Now$17.50$35

50% Off Auto-Applied Today!

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  • Delicious Taste

  • Zero Sugar

  • Clean ingredients

  • Non-GMO

  • Dental Friendly

  • Gluten-Free

  • Dairy-Free

  • Third Party Tested

Supplement Facts
Serving size: 1 Tablet
30 servings per container
Amount Per Serving% Daily Value
children
2-3 years
% Daily Value
children
≥ 4 years
Total Carbs.<1 g<1%*<1%**
Total Sugars0 g††
Vitamin B6 (as pyridoxine HCI)3 mg600%176%
Calcium (as calcium citrate)20 mg3%2%
Magnesium (as marine magnesium with other trace minerals)5 mg6%1%
L-theanine50 mg††
GABA (Gamma-aminobutyric acid)5 mg††
Chamomile flower extract5 mg††

* Percent Daily Values (DV) are based on a 1,000 calorie diet.

** Percent Daily Values (DV) are based on a 2,000 calorie diet.

† Daily value not established.

Other Ingredients: Sweetener blend (mannitol, monk fruit extract), vegetable stearic acid, plant cellulose blend, coconut oil powder, natural flavors and color (turmeric root), organic rice extract blend, organic rice hull concentrate, and citric acid.

Benefits
  • Brain Health*
  • Drug-Free Sleep Support*
  • Relaxation & Stress*
  • Focus and Calm*
  • Restores*
  • Non-Habit Forming
  • Melatonin-Free
Key Nutrients
  • Vitamin B6
  • Calcium
  • Magnesium
  • L-theanine
  • GABA
  • Chamomile Flower Extract
Age Range

Formulated for ages 2 to 12.

How to Use

Kid's Bedtime Essentials is best taken 30 minutes to 1 hour before bed as part of your nightly bedtime routine, to help the body calm for a restful winddown. Stack it with an activity your family already does, like taking it before brushing teeth, or while reading a bedtime story. Great for kids ages 2+. For morning support, pair with Kids Daily Multivitamin or Kids Daily Greens + Superfoods.

What Does It Taste Like?

A zesty citrus flavor that's subtly sweetened with monk fruit with no added sugar.

Quality Standards

Every Hiya product undergoes rigorous third-party testing for heavy metals, microbials, and other contaminants to ensure compliance with applicable federal and state safety standards, including California’s Proposition 65.

We are proud that all our products are Clean Label Project Certified, reflecting our ongoing commitment to excellence.

Additionally, our manufacturing facilities are FDA-registered and comply with Current Good Manufacturing Practices (cGMP), demonstrating our dedication to quality and transparency.

Subscription Details

Arrives fresh with a 30-day supply, refillable glass bottle to decorate, and refill pouches sent monthly on a pediatrician-approved schedule.

See Why Thousands of Parents Love Hiya

Real customers share how Hiya is part of their kid's daily routine.

Kids love Hiya!

TrustScore 4.6 out of 5

TrustScore 4.6 2,006 reviews

  • A blue Hiya jar decorated with stickers, from Demi A.’s review

    ★★★★★

    “We loved this product. It took us a few times to get the timing right. 2-3 hours before bedtime works best for our family. Kids love the texture and flavor and look forward to their nighttime vitamin. They also had fun decorating the bottle.”

    Demi A. Verified Buyer

  • ★★★★★

    “Our daughter absolutely loves this one and it helps her stay asleep longer at night she used to be up every hour and now she only gets up once or twice.”

    Kaylee O. Verified Buyer

  • ★★★★★

    “We went from 3 hour scream battles to him sleeping within 1 hour.”

    Nicole Y. · mom of a toddler Verified Buyer

  • ★★★★★

    “Our bedtime routine has gone from at least an hour with my 2 year old to about 15 mins and he seems so relaxed.”

    Carrie M. · mom of a 2 year old Verified Buyer

  • ★★★★★

    “My son has had trouble falling asleep and we relied on melatonin. We have made the switch to Hiya Bedtime and it has helped him tremendously. He seems more well rested, and he is falling asleep well!”

    Liz E. · mom of a son Verified Buyer

  • ★★★★★

    “My little Man dosnt go to bed at night without asking for his Hiya.”

    Sharry D. Verified Buyer

  • ★★★★★

    “Helps my kid relax with natural ingredients. Its part of the nighttime routine now.”

    Silvia Y. Verified Buyer

  • ★★★★★

    “Kids relax their stimulated minds and bodies, fall asleep within 1 hour of taking vitamin and wake up with no grogginess.”

    Gianina G. Verified Buyer

  • ★★★★★

    “My daughter wasn’t a great sleeper at all but this makes bedtime 1000 times easier.”

    Lisa S. Verified Buyer

  • ★★★★★

    “My son struggled to calm down and is now falling asleep on average of one hour earlier”

    Lauren H. Verified Buyer

  • ★★★★★

    “The kids are sleeping better and longer with no waking up at 2 in the morning anymore!”

    Lindsey E. Verified Buyer

  • ★★★★★

    “We call this my kids calm candy and I’ve seen a significant increase in their ability to wind down after a long day.”

    Meg G. Verified Buyer

  • ★★★★★

    “My toddler loves his bedtime vitamins! I feel it helps him relax before bedtime as well. Win win for all.”

    Meredith B. Verified Buyer

  • ★★★★★

    “This bedtime essential helped us establish a bedtime routine for our two and three-year-olds!”

    Maria W. Verified Buyer

  • ★★★★★

    “Bedtime can be tough for my two girls, hiya kids bedtime essentials helps both to calm their body’s and be able to fall asleep and stay asleep”

    Sarah C. Verified Buyer

  • ★★★★★

    “It has been super helpful in getting my daughter to calm down and fall asleep quicker.”

    Kaitlin Van E. Verified Buyer

  • ★★★★★

    “My youngest loves the way these taste and I love that he’s getting magnesium.”

    Chrystn S. Verified Buyer

How do we stack up?

Typical kids vitamins are sugar-coated gummies stored in plastic bottles. Hiya is different. See how we compare.

FeaturehiyaOther Brands
Melatonin-FreeYesNo
Good Night's Rest*YesNo
Refreshed Mornings*YesNo
Non-Habit FormingYesNo
Kids OnlyYesNo
Zero Added SugarYesNo
Gummy FreeYesNo
Reusable BottleYesNo
One A DayYesNo

We Want You to Ask Questions!

Seriously. Our team of vitamin experts and scientists has answers.

Why can so many kids benefit from your Bedtime Essentials?

Kids today are often overstimulated – whether due to excess screen time, processed food, social media, lack of outside play, and more. The result is unfortunately many kids have a difficult time winding down both their body and their mind, which can translate to general unease, restless sleep, and sub-optimal development. While the nutrients we select are not the only way to relax and restore, they can be a key component for all types of kids.

What ingredients do you include in your Bedtime Essentials?

Our Bedtime Essentials include a blend of vitamins and minerals known to support a variety of nighttime functions. For example, L-theanine is an amino acid known to support calm and relaxation while b6 is a key vitamin known to support brain restoration in kids. As with our other products, as experts learn more about what exactly takes place during relaxation and wind down, our formulations will always take the latest science into account.

How is your Bedtime Essentials different from your Daily Multivitamin?

Our daily multivitamin includes 15 essential ingredients known to support immunity, development, and more. On the other hand, our daily essentials include unique vitamins expressly selected to support brain health, gentle sleep, calm and focus. You can think of our Bedtime Essentials as the ideal option for restoration and rejuvenation during the important period from winddown to wakeup.

Can my child take your Bedtime Essentials alongside your multivitamin and probiotic?

Yes – each product serves a different purpose and includes a unique set of vitamins and minerals without overlap. All our products exist to complement each other depending on what you’re looking for.

What's wrong with many bedtime products for kids?

Unfortunately, many bedtime products for kids include ingredients we don’t believe kids should take regularly at night. Added sugar is especially bad before bed, gummy additives can get stuck in teeth and contribute to cavities at night, and melatonin might not be necessary for the vast majority of kids and may instead contribute to unwanted issues.

Wait — what are potential issues with melatonin and kids?

Over the last decade, the number of pediatric ingestions of melatonin reported to poison control centers increased by more than 530 percent. While many of these situations were innocuous, about ten percent led to treatment at healthcare facilities. Additionally, many experts are asking increasing questions about melatonin and puberty. Our view is unless melatonin is prescribed by a pediatrician, melatonin among kids should be far less common than it is.

If there’s no added sugar, how does your Bedtime Essentials taste so good?

As with our other products, our nightly essentials is sweetened without sugar. Rather our tablet includes a blend of monk fruit extract — a superfruit that is sweeter than sugar for a taste kids love, and mannitol — a sweetener also found in pumpkins and strawberries.

When should my child take this?

While every family has their own nighttime routine, we suggest parents give this to kids before bed. That could be just after bathtime or during the witching hour – if you have one.

So my child only needs one Bedtime Essentials per night?

Yes – we suggest just one per night based on your kid’s needs. You can take your Bedtime Essentials as needed or more regularly – it’s up to you. For any questions about dosage, please consult your pediatrician.

What happens if I have unused vitamins?

When you get a new delivery of fresh vitamins, for optimal potency, we suggest you replace any remaining vitamins with your new ones. That way you can be sure your child is always putting the freshest nutrients in their growing bodies.

And as always, as with any supplement, make sure our products are always stored away from children and always kept out of reach.

What ages should take this product?

Our Bedtime Essentials is designed for boys and girls starting at age 2. Since every child is different and some ingredients may have different studies associated with persistent use, please always consult your pediatrician to make sure this product is right for your child.

What if I want a new bottle?

Just let us know! It’s always been our policy that we’ll send you a new bottle for any reason — always on us.

Please remember your bottle is not a toy, so with any bottle you have, always store it safely and securely away from kids.

How does your subscription work?

As parents ourselves, we know parents have enough to worry about — let alone worrying about their vitamin order. That's why we designed all orders to be easy-to-start, easy-to-cancel as part of our monthly subscription, which includes a free and easy cancellation and ability to control your delivery date. Your first month you receive a 30-day supply of fresh vitamins and a reusable glass bottle meant to be personalized with stickers. Then each month thereafter you receive a recyclable refill pouch to fill up your bottle with fresh vitamins. The monthly experience is based on a pediatrician-recommended delivery schedule and is designed to teach your children healthy habits and care for the environment.

How do I adjust my order?

If you want to adjust anything or cancel your order, you may email us directly at support@hiyahealth.com with your request. Alternatively you may adjust any order directly in your account by clicking 'Manage Subscription' from the initial email you should have received upon your first order.

Here’s to the whole night back.

Opened Hiya box with the jar and a refill pouch on a sunlit oak counter

★★★★★

“Side benefit: I sleep now too!!”

TJ · mom of a 7 year old Trustpilot review

Try Bedtime Essentials, 50% Off

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1. American Academy of Sleep Medicine, 2023 survey of 2,005 US adults. https://aasm.org/is-melatonin-safe-for-children-what-you-need-to-know-to-help-your-child-achieve-healthy-sleep-this-school-year/

2. American Academy of Pediatrics, healthychildren.org, “Melatonin and children’s sleep.” https://www.healthychildren.org/English/healthy-living/sleep/Pages/melatonin-and-childrens-sleep.aspx

3. Cohen PA et al. “Quantity of Melatonin and CBD in Melatonin Gummies Sold in the US.” JAMA, 2023. https://jamanetwork.com/journals/jama/fullarticle/2804077