Huge difference in my son’s behavior!
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“My son LOVES Hiya. As soon as he started decorating his own bottle, he was hooked, making my life just a bit easier. Thank you for all you're doing!"
"Hiya is the first kid's vitamin my daughter asks for every morning by name. She's a picky eater so as a parent I feel great she's getting what she needs."
"From the adorable bottle to the great taste to their customer service, Hiya understands what it means to be a parent today."
"Zero sugar. Zero gummy junk. Zero cavities. Thank you Hiya for creating a healthy vitamin our kids love."
Here’s why we formulated Hiya as a great-tasting daily chewable, not a sugar-filled gummy.
New York Times Best Selling Author
While most kids vitamins are mislabeled and unregulated, Hiya is transparent about what’s included.
New York Times Best Selling Author
We take 12 organic fruits and vegetablesfresh from farms and blend them into onesuper-powered chewable to fill in common nutritional gaps based on modern guidelines, not dated junk.
Hiya is naturally sweetened with monk fruit, a tropical melon 100 times sweeter than sugar, and also includes a touch of mannitol, an all-natural sweetener found in strawberries and pumpkins. Children's vitamins no longer need added sugar to taste great.
Unlike many vitamins that may sit on a store shelf for months and result in dead vitamins with lost nutrients by the time you take them, each month we send a pouch of fresh vitamins you can pour into your refillable child-proof glass bottle, which your kids can decorate with stickers we send.
Easy-to-start, easy-to cancel -- with free shipping and total flexibility -- delivered monthly on a pediatrician-recommended 30-day schedule based on modern nutritional guidelines, not dated junk.
Seriously. Our team of vitamin experts and scientists has answers.
Instead of including added sugar, our vitamins are sweetened with monk fruit extract — a super-fruit that is sweeter and tastier than sugar for a taste kids love. Each vitamin also includes a touch of mannitol — a sweetener found in strawberries and pumpkins and often recommended by dentists.
Up to five grams of added sugar, which at five grams is as much sugar as in an Oreo cookie — typically given by parents to kids every day as a way to be “healthy.”
Gummy vitamins are often filled with pork-based additives and hard-to-pronounce ingredients, they can get stuck in your children’s teeth contributing to cavities, they can teach bad health habits by connecting health with candy, and they are often susceptible to heat and melting, which can result in fewer nutrients than expected. For parents concerned about keeping their kids strong and healthy, chewables is the preferred delivery method among many leading experts.
According to the numbers, 98% of kids eat too much added sugar, which can lead to lifelong problems with childhood development, mental health, obesity, and more. We are only now beginning to understand the negative effects of daily sugar intake, which is why our vitamins will never contain added sugar.
Our vitamin is made with 15 essential vitamins and minerals and includes a blend of 12 fruits and vegetables — and is sweetened with zero added sugar and zero gummy junk. It’s dynamically formulated by a team of pediatricians and nutritionists to fill in common gaps based on modern nutritional guidelines. It’s also gluten-free, vegan, GMO-free, nut-free, and pretty much everything good you can think of.
The short answer is probably yes. According to the numbers, more than 90% of children don’t reach their recommended levels of fruits and vegetables. Hiya helps fill in common nutritional gaps without being a sugar-coated gummy vitamin, which unfortunately has become the default way for kids to be healthy. As always, when making any decisions about vitamins, we suggest consulting with your pediatrician or dentist for a recommendation and further information about any risks associated with added sugar and gummy additives.
They’re made by taking 15 essential vitamins and minerals and a blend of 12 fruits and veggies, then combining them into one super-charged daily vitamin.
Yes. While many gummy brands require up to four gummies per day, hiya is designed for full-body nourishment in just one chewable. Which means less stress for those in charge. For any questions about dosage, please consult your pediatrician.
When you get a new delivery of fresh vitamins, for optimal potency, we suggest replacing your old vitamins with your fresh ones. That way you can be sure your child is always putting the freshest nutrients in their growing bodies.
Our vitamin is designed for boys and girls starting at age 2. Please always consult your pediatrician to make sure a vitamin is right for your child.
Yes — experts suggest that boys and girls have similar nutritional needs throughout childhood and until their mid-teens. As always please consult your pediatrician where appropriate.
We suggest your child takes one vitamin per day with a meal — either breakfast or dinner — though you may take our vitamin with or without food.
Definitely — our daily multivitamin and our daily probiotic are designed to co-exist with interconnected functions that support each other. So if you’re looking for maximum wellness, we typically suggest a child take both our multivitamin and probiotic.
Our vitamins are manufactured in the USA with best-in-class globally sourced ingredients individually selected for optimal absorption. Our manufacturing facility is cGMP-compliant and certified for the highest standards to ensure quality, processing, handling, and labeling.
Yes, our vitamins are manufactured in a best-in-class cGMP compliant facility, then we ensure the quality and safety of our vitamins using a 3rd party lab that tests for trace amounts of heavy metals, allergens, and pathogens. Unfortunately, since third party testing is not an express requirement, many other vitamins can be misleading and might not accurately reflect what’s listed on their label.
As parents ourselves, we know parents have enough to worry about — let alone worrying about their vitamin order. That's why we designed all orders to be easy-to-start, easy-to-cancel as part of our monthly subscription, which includes a free and easy cancellation and ability to control your delivery date. Your first month you receive a 30-day supply of fresh vitamins and a reusable glass bottle meant to be personalized with stickers. Then each month thereafter you receive a recyclable refill pouch to fill up your bottle with fresh vitamins. The monthly experience is based on a pediatrician-recommended delivery schedule and is designed to teach your children healthy habits and care for the environment.
If you want to adjust anything or cancel your order, you may email us directly at firstname.lastname@example.org with your request. Alternatively you may do so directly in your account by clicking 'Manage Subscription' from the initial email you should have received upon your first order.
Huge difference in my son’s behavior!
My toddler loves them!
The jar should be metal not glass. And my toddler opened it immediately so not kid proof😆. But the stickers and vitamins are awesome. Ingredients are clean. I have high hopes.
My kids started taking this, and so far we have not caught any big sick , or even a cold, now that I think of it! so happy I switched to hiya
nothing makes a Mom happier than knowing you’re giving high-quality vitamins to your children♥️
My kids (4 yrs old and 10 yrs old) hate the taste. We tried all the flavors. They don’t like any of them, unfortunately.