We love it! It may sound like pricey but worth it! First thing, it’s sugar free. It’s the first ever multivitamins I found that no sugar added compare to most of the multivitamins I see on the shelves of every stores, like ever, I have looked every store for multivitamins that’s no sugar added but you wouldn’t find it. Only this Hiya brand so far. Second, better than any other that my kids like it, chewable and just taste like candy. And enough for days that my kids to consume, not like buying a big bottle or jar of a multivitamins and end up not finishing but to a trash. Hence, my money goes in a landfill because the common multivitamins I used to buy wasn’t emptied. Third, they are quick to respond when you have issues and try their best (for real) to address your concern. Fourth, their bottle is so cute that you could actually use it for something else.