4.9 stars
from 11,000+ Reviews
Finally! A Kids Multivitamin That Is NOT Candy In Disguise
A chewable multivitamin with 15+ essential vitamins & minerals to support immunity, growth, & development among kids.
Trusted by 1 Million+ Parents
Recommended for Ages 2-12
No Cavity-Causing Sugars
Delivered Fresh Monthly | Cancel Anytime
50% Off + Free Shipping
Recommended by the Best
"So many vitamins are loaded with excess sugar and junk. Hiya is really clean."
Dr. Mark Hyman, M.D.
New York Times Best Selling Author
Host of The Doctor’s Farmacy podcast
Founder, Cleveland Clinic Center for Functional Medicine
"Hiya checks the boxes: evidence-based nutrients, zero junk, and designed with real child health in mind."
Dr. Joel Warsh
MD, MScPediatrican
Board-Certified Pediatrician
Author & Parenting Health Expert
Specialist in Holistic Pediatric Care
"Hiya gives my patients the nutrients they need without the sugary junk."
Dr. Monica Madan
Board-Certified Pediatric Gastroenterologist
Children’s Digestive Health Expert
Specialist in Pediatric Nutrition
Everything They Need
15+ essential vitamins & minerals
Growth & Development
Supports healthy growth with vitamin D, calcium, and B-vitamins that help build bones and support normal development.
Immune Support
Vitamin C, D, zinc, and A help support immune defenses and keep kids feeling their best.
Focus & Concentration
B-vitamins help support focus, mood, and brain function so kids can stay sharp and engaged.
Bones, Teeth & Eyes
Vitamin D, calcium, and vitamin A support strong bones, teeth, and healthy vision.
15+ Essential Vitamins & Minerals
See what we've included and why:
No Gummy Junk
Most kids’ gummy vitamins are made to taste like candy — which often means they’re packed with added sugars, syrups, and sticky sweeteners.
Can contribute to cavities
Can include pork-based gelatin
Often up to 7g of added sugar
Can foster bad health habits
Notoriously unstable - gummies are more sensitive to heat and moisture, which can cause certain nutrients to break down faster.
“So many vitamins are loaded with excess sugar and junk. Hiya is really clean.”
Dr. Mark Hyman
We Created Hiya for our Own Kids
Hiya started with two dads who wanted better for their families. After discovering that many children’s vitamins were more like candy than nutrition, they created a daily essential built around clean ingredients, transparency, and the kind of quality they’d trust for their own kids.
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4.9 stars
11,000+ Reviews | Millions of Happy Parents
50% Off First Order
Kids Daily Essentials | Less than $0.54 per Day
Delivered Fresh Monthly | Cancel Anytime
Fast & Free Shipping (3-7 Days)
10-Day Money Back Guarantee
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4.9 stars
Loved by Parents & Kids
Testimonials featured in videos or other promotional materials may include individuals who have received compensation, free product, or other incentives.
Us vs. Them
Hiya is the smarter choice for kids’ vitamins. With 0g of sugar, just one vitamin per day, and absolutely no gummy junk, Hiya delivers clean, effective nutrition without the unnecessary additives found in typical gummy brands.
Plus, our eco-friendly reusable bottle helps reduce waste. Fewer pills, zero sugar, better ingredients — that’s a win for kids and parents.
70 Million Sold & Counting!
What the hiya Fam is Saying
Let's Take Some Questions
Wait — how much added sugar is in a typical children’s vitamin?
We see up to 7 grams of added sugar, which at five grams is as much sugar as in an Oreo cookie — typically given by parents to kids every day as a way to be “healthy.”
If there’s no added sugar, how does your vitamin taste so sweet?
Instead of including added sugar, our vitamins are sweetened with monk fruit extract — a super-fruit that is sweeter and tastier than sugar for a taste kids love. Each vitamin also includes a touch of mannitol — a sweetener found in strawberries and pumpkins and often recommended by dentists.
Why is your vitamin a chewable, not a gummy?
Some gummy vitamins can be filled with pork-based additives and hard-to-pronounce ingredients, and many contain ingredients that are generally known to contribute to poor oral health. For parents concerned about keeping their kids strong and healthy, many leading experts we spoke to prefer a chewable delivery method.
How bad is the sugar epidemic?
According to the numbers, 98% of kids eat too much added sugar, which can lead to lifelong problems with childhood development, mental health, obesity, and more. We are only now beginning to understand the negative effects of daily sugar intake, which is why our vitamins will never contain added sugar.
How is your vitamin made?
Our vitamin is made with 15+ essential vitamins and minerals and includes a blend of 12 fruits and vegetables — and is sweetened with zero added sugar and zero gummy additives. It’s dynamically formulated by a team of pediatricians and nutritionists to fill in common gaps based on modern nutritional guidelines. It’s also gluten-free, GMO-free, nut-free, and pretty much everything good you can think of.
Are your vitamins 3rd-party tested for accuracy and health?
Yes, our vitamins are manufactured in a best-in-class cGMP compliant facility, then we ensure the quality and safety of our vitamins using a 3rd party lab that tests for trace amounts of heavy metals, allergens, and pathogens. Unfortunately, third party testing is not an express requirement in the supplement industry, but Hiya goes above and beyond in order to put safety first.