Kids vitamins re-imagined

We partnered with the best pediatricians, scientists, and nutrition experts to deliver nutrient-dense vitamins designed to keep kids healthy.

Our Vitamin

What sets us apart

Our vitamin is just one daily chewable made with 15 essential vitamins and minerals -- see the difference.

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Comparison Products: Smarty Pants
Kids Multi & OmegasL’il Critters
Gummy Vites MultivitaminOLLY
Kids Gummy Multi Worms Alive!
Kids Premium Gummy Multivitamin
Cited literature:
Beasley Doyle, H. (2024, July 25).
Something to chew on before you sink your teeth into those gummy vitamins.
Tufts Now.” UCLA Health. (2022, December 12).
Should you take gummy vitamins? UCLA Health News & Insights.
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Goodbye sugar monsters

As a precaution, millions of parents give their kids vitamins. But look closely and you’ll see these vitamins are often filled with added sugar, unnecessary dyes, and gummy additives not ideal for growing bodies.

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