Designed for Lifelong Health
Our pediatricians studied diets & genetics to include what's ideal for kids of all ages.
Vitamins made just for kids.
You found us at Target—here’s why
parents are switching to Hiya.
What makes Hiya different
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Clean Ingredients
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Zero Sugar
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Third Party Tested
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No gummy
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Pediatrician Formulated
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Reusable bottle
Most kids vitamins are basically candy.
Many vitamins are filled with sugar, artificial dyes, and gummy additives—things kids don’t need every day. So we made something better.
No Sugar
1 Per Day
Gummy Free
Reusable bottle
Made for Kids
Typical Gummy Vitamin
Reimagining the daily children's vitamin
Simplified to the Essentials
Supercharged with 15+ essential vitamins—with no added sugar and no gummy additives.
Teaches Healthy Habits
Includes refillable bottle and stickers so parents can help kids personalize their bottle
What Experts Are Saying About Hiya
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"Hiya checks the boxes: evidence-based nutrients, zero junk, and designed with real child health in mind."
Dr. Joel Warsh
MD, MS Pediatrician
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"I've been so impressed with Hiya's process for quality and safety checks. That gives parents peace of mind that what they're giving their children is both beneficial and meets the highest standards for safety."
Dr. Darria Long
Pediatric ER Doctor
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"As a nutritionist and a mom of two, I truly appreciate Hiya for their focus on quality and transparency with ingredients. I love how they've made wellness a fun, daily ritual for my family."
Mia Rigden
Board Certified Nutritionist
Something they can get excited about
Hiya comes in a refillable glass bottle with included sticker sheets, so kids personalize it as their own, turning the daily vitamin routine into something they actually look forward to, instead of something parents have to enforce.
- Refillable glass bottle
- BPA-free
- Kid-customizable sticker sheet
- Replaces single-use plastic
Obsessed with quality
Every batch is rigorously tested. What’s on the label is exactly what’s in the bottle—nothing more, nothing less.
- Clean Label Project
- NSF Certified
- Non-GMO
- Vegan
- Gluten-Free
