Mineral Magic
Pure 20% zinc oxide creates an invisible shield that starts protecting the moment it's applied and can provide up to 80 minutes of water resistance.
Kids need protection inside and out. Our zinc oxide paste gives serious mineral protection without the fuss—because childhood adventures shouldn't come with sunburn regrets.
Typical kids sunscreen is full of harsh chemicals and doesn’t keep kids sensitive skin in mind. Hiya is different. See how we compare:
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| 80 minutes water resistance |
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| Designed specifically for kids |
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| No white cast |
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| Sensitive skin safe |
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| Reef safe |
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Pure 20% zinc oxide creates an invisible shield that starts protecting the moment it's applied and can provide up to 80 minutes of water resistance.
We believe you should know exactly what's protecting your kid’s skin. Our formula combines gentle, effective ingredients: The Hero: 20% Zinc Oxide for reliable broad-spectrum protection. The Soothers: Organic calendula (marigold), lemon balm, and plantain extracts in sunflower seed oil—nature's way of keeping skin happy. The Nourishers: Sweet almond oil, jojoba esters, plant-based squalane, and vitamin E for skin that stays soft and protected.The Foundation: Beeswax and other gentle ingredients that make application smooth and coverage even.
Because the best childhood memories happen under the sun—safely protected and completely carefree. *Contains: Sweet Almond Oil. For those with allergies, patch test or consult with your practitioner before use.
Seriously. Our team of vitamin experts and scientists has answers.
Dive deeper into the science behind individual vitamins and minerals, and the impact they have on growing bodies.
Learn More